How Many People Upload Videos To Social Media

Video marketing for your business used to mean creating one video for your company and posting in a single location. Today, video marketing is about utilizing your video content in as many of your marketing efforts every bit possible. It's not just most one video, but a slew of video content that tin can be used and reused throughout the buyer'southward journey to concenter new visitors , appoint more followers, nurture more prospects, and delight recurring customers.

So how do you practise that? Let's say you just completed a video. Your outset footstep should be to consult your video marketing strategy and consider what stage in your sales funnel you're trying to improve. For example, if your goal is to attract more eyeballs to your visitor or production, and so you'll want to consider using your video in efforts where you can reach a wider audience.

Alternatively, if yous find you're losing visitors once they come to your homepage, you lot may want to use your video to better appoint with and educate them on your visitor website or in your marketing emails.

In gild to assistance you make up one's mind when and where to postal service your videos depending on what stage of your marketing plan you're working to better, we've put together a list of 20 different places you lot may want to post your videos to increase your viewership, build brand awareness, and drive more than concern. Allow'southward dive in.

Where to post a video no thing what your goal is

1. Your website – No thing where else online y'all post your video content, your videos should alive on your website. And we're not simply talking well-nigh sharing a single "About U.s.a." video—you should create a identify, like a company blog or news page, where you regularly share video content. Not only is information technology practiced to take it all accessible in one place, simply adding video to your website increases SEO and increases product comprehension besides as sales. Plus, 83% of marketers say video has increased dwell fourth dimension on their website (Wyzowl).

2. Your social media accounts – Your company'south Twitter, Facebook, LinkedIn, and Instagram pages are all critical places to share your latest video content. We'll get into the specifics of how to utilize video on each platform below, but if you're just starting out in video marketing and wondering where to feature your video, your social accounts are an obvious given. Why? According to Animoto, threescore% of consumers who made a purchase from a brand constitute out about them on social media, and using video content helps you capture that attending.

Where to postal service a video to attract more visitors

3. Facebook and Instagram – Facebook and Instagram are both technically owned channels, which means posting videos to your account commonly engages and nurtures those who already follow you. However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is likewise crucial in alluring more viewers. Between the two of them, they're the starting time and third most popular social media sites in the world.

4. Tumblr and Twitter – While not related in the same style as Instagram and Facebook, Tumblr and Twitter have similar functionality when it comes to attracting new visitors using hashtags. Effort turning your video content into short GIFs and memes to go others sharing it alongside popular tags to promote your video in a unique manner.

5. Yelp – Yelp is a bang-up tool for alluring new would-be customers, especially because it will be 1 of the commencement places new visitors expect to when trying to detect more than data most you or related businesses in your area. Providing professionally produced video content on your Yelp business organization listing is a great fashion to stand out, concenter more than visitors, and get more walk-ins or scheduled appointments.

6. Reddit – Reddit has millions of users and almost as many subreddits, which are niche communities inside of Reddit. The bones video subreddit can exist a good place to submit your video, plus whatsoever manufacture-specific subreddits you tin notice relating to your video topic. Simply remember to join the community and contribute to it regularly instead of just posting a video and expecting the views to scroll in.

7. TripAdvisor – In the aforementioned manner that posting a video on Yelp helps you go local business, posting a video on TripAdvisor attracts tourists, those planning trips for work, or locals looking for new opportunities in their area. TripAdvisor is patently a better option for businesses with concrete locations like restaurants, bars, and more area-specific experiences and attractions, but it's always good to take more accomplish.

8. Dailymotion – Dailymotion is a French-based video sharing website that allows users to view, upload, and scan videos by searching tags, categories, channels, or user-created groups. Posting your video content on this site is a expert way to attract different eyeballs than those on YouTube or other social media sites, and then if yous're looking to diversify your sources of new leads, endeavor posting here.

9. Imgur – A proficient site for hosting your video or GIF content, posting to Imgur puts your content in front end of another active community that tin increment virality similar to Reddit. In fact, a lot of content posted to Reddit is hosted on Imgur. You can upload your videos to Imgur as private, but making them public allows them to appear to the entire Imgur community at large.

10. LiveLeak – LiveLeak is a video sharing website that lets users publish videos mainly related to politics, war, and other world events, though users are costless to post any content they desire. You can use this site as another source for spreading your video content to new audiences.

11. Mix – The successor to the now gone StumbleUpon, Mix is a curated version of StumbleUpon where content is organized by interests and users can create their own collections similar to Pinterest or Tumblr boards. This format combines likable elements of other pop platforms and has a built-in user base of die-difficult StumbleUpon fans who stuck with the company later on the brand switch. To take reward, create public-facing collections where y'all tin can postal service links to your videos.

Where to mail a video to appoint more followers

12. YouTube – Posting your video content on YouTube might seem obvious, as YouTube is the second largest search engine (behind Google), the second most popular social media platforms, and ane of the Internet'south first video-specific platforms. But posting on YouTube isn't really about posting one video and expecting the audience to come to you. While running ads there can count as alluring new viewers, posting on YouTube is more about engaging visitors and curating a community on your channel with consequent uploads. Endeavour hosting your videos on YouTube on a schedule (we'd recommend weekly or bi-monthly), and utilize the tag features to concenter a steady stream of new viewers at the same time.

13. LinkedIn – LinkedIn is a neat professional social networking tool, and since they have begun prioritized video, posting videos on your account has get a key indicator of an actively used LinkedIn contour. Embed your content natively inside the LinkedIn platform instead of using external links to YouTube and your video volition attain a larger amount of your contacts' screens.

14. Vimeo – Vimeo is one of the most pop and user-friendly video hosting platforms on the internet, and differs from YouTube in some pretty big means. Because Vimeo's brand emphasizes creativity and higher caliber productions, you'll want to identify your best videos on Vimeo to engage with other user-creators on the platform who might be more interested in your content's artistic claim over its promotional aspects.

Where to post a video to nurture more potential prospects

15. Your Marketing Emails – Email marketing is nonetheless i of the strongest drivers of sales conversions because you're marketing to warm leads. These are leads that have already been attracted and engaged, and are in the consideration stage looking for a reason not to say no . By using your video content in your electronic mail marketing, you can provide more than value to convince your customers to say yes and give you a risk.

16. Instagram Stories – Instagram Stories work slightly differently than just posting on your principal Instagram newsfeed, and and so they're worth thinking about differently. Instead of attracting new viewers, Instagram Stories are more for nurturing relationships with your current followers. This is a great place to preview a video or share it in short micro-snippets, as well as sharing daily video content, whether it exist behind-the-scenes footage or quick tips and tricks that yous can shoot on your smartphone and upload directly.

17. Pinterest – Posting a video on Pinterest as part of a curated content board is useful for nurturing your audience likewise, especially if your brand or product fits the demographics that are already using Pinterest regularly, like the DIY, dazzler, fashion, and travel enthusiasts. You can even inquire followers to re-pivot your video to their own boards if they experience so inclined.

18. Medium — Including your video as part of a public branded blog on Medium is a great fashion to nurture readers who have been post-obit your blog and add value that may incline them to become a customer. While you may accept your ain blog on your company website, republishing a version on Medium where the Medium community tin view, comment, and "clap" (the Medium equivalent of the like) can too attract new audiences, as well. Embedding video in your blog is a not bad tool to get both the blog and the video seen by more than people.

nineteen. Instructables – If your video is a how-to guide or tutorial, y'all may exist able to share it effectively on Instructables . The site is geared toward DIYers and those who have projects into their own easily. Only a certain type of content is acceptable on the site, merely if yours fits, it'due south a dandy place to show your video to an interested audience, and the type of content on Instructables is exactly the video content that'll help you nurture more would-exist buyers into becoming customers.

20. LinkedIn Groups – Posting your video on a public or private LinkedIn Group is a different manner to have advantage of the new video features on LinkedIn. In particular, using LinkedIn Groups to build a network of potential customers or brand partnerships past nurturing relationships over fourth dimension is a neat style to detect new leads. You have to contribute something meaningful to the groups, so brand certain yous're commenting and interacting with the group equally a whole, and that whatsoever video you post is providing value to the community instead of being overly promotional.

And that'south it! There are tons of other places yous can publish your video, but use this list as a starting guide for any new video content you create. You never know where your content will resonate more than with an audience, and then give them a endeavour and see what works!